An initiative sponsored by the Association pour la santé publique du Québec

Follow Us
Facebook LinkedIn Twitter YouTube

Acknowledgment
Translation of this Website has been made possible through a financial contribution from Health Canada, through the Canadian Partnership Against Cancer; and from the Heart and Stroke Foundation.

The views expressed herein represent the views of the Quebec Coalition on Weight-Related Problems and the Collaborative Action on Childhood Obesity and do not necessarily represent the views of the project funders.

Print

Energy Drinks

A recent novelty available just about anywhere

The heavy consumption of energy drinks is a relatively recent phenomenon that is of great concern to health players.

  • Energy drinks generally contain large quantities of sugar similar to soft drinks.
  • They are high in caffeine.
  • They also contain other compounds whose effects we know little about (e.g., taurine).
  • They are often consumed in excess by young people or mixed with alcohol; this can pose different health risks. 

Energy drinks today account for a large share of the market in the beverage sector.

  • more than 300 varieties in North America.
  • annual sales growth in Canada of 39% from 2007 to 2008.
  • sales of $154 million in Canada in 2008.
Are they harmful?

Energy drinks are considered natural health products, not food. Consequently, they must be tested (approved) by Health Canada to verify whether they constitute a health risk.

However, to date, only nine energy drinks have been approved by Health Canada and have obtained a natural health product number (NPN). What about the others? While waiting to be tested, non-approved drinks can be sold even though their innocuousness has yet to be verified.

Knowing that these drinks can contain high doses of caffeine, taurine and B vitamins and that they are easily available to young people, we can easily understand how these products might represent a potential risk for this vulnerable population.
 

Marketing targeted at young people

Initially, energy drinks were marketed primarily at young men.

Today, young adolescents are more and more drawn to these beverages, which are often sold at discount prices and which boast, in particular, tonic and stimulating properties.

In order to sell their image better, most brands of energy drinks sponsor athletes, sports teams or events associated with extreme sports, such as formula 1 racing, car rallies, motocross competitions and skateboard challenges, not to mention musical or artistic events.

The fact remains, however, that if consumed in excess or by young people, these beverages can pose different health risks.
 

Caffeine and energy drinks

Caffeine, the main active ingredient in energy drinks, constitutes a potential danger for children and adolescents. Depending on a child’s weight, a single can of energy drink could contain more than the maximum daily intake of caffeine recommended.

Moreover, children and adolescents can, like adults, develop a physical and psychological dependence on caffeine with chronic use. This can bring about withdrawal symptoms when consumption is interrupted.

Potential consequences of consuming caffeine found in energy drinks

  • sinus tachycardia
  • palpitations
  • insomnia
  • agitation
  • nervousness
  • tremors
  • headaches
  • abdominal pain
  • nausea
  • vomiting
  • diarrhoea
  • diuresis

Calculating caffeine consumption

The quantity of caffeine varies from one energy drink to another and labelling of the total amount of caffeine contained in a product is not mandatory. It is therefore difficult for consumers to determine the amount of caffeine that they absorb through energy drinks and, by the same token, to calculate their total daily intake of caffeine from all sources, including coffee, chocolate, and soft drinks.

 

 

« Menaces publiques en vente près de chez vous : boissons énergisantes et comportements risqués »
To know more on this topic, consult the article on pages27 to 29 in the Bulletin de santé publique of the ASPQ.

                                        

Dubé P.-A., Plamondon L., Tremblay P.-Y. (2010). Boissons énergisantes : risques liés à la consommation et perspectives de santé publique. Institut national de santé publique du Québec. Consulted at http://www.inspq.qc.ca/publications/notice.asp?E=p&NumPublication=1167

Press Room