Overconsumption of sugar-sweetened beverages has important consequences on health and environment. That is why it is important to rethink the way to hydrate self and opt more often for water, the healthiest drink.

Information and awareness campaigns like J’ai soif de santé ! or Liquid Sugar: not everyday! are part of the solution, but are not enough faced with the extent of the problem of overconsumption of sugar-sweetened beverages among the Quebec population, especially young people.

The ubiquity of sugary drinks and the marketing they are the object of overshadow water consumption. It is imperative to put in place measures to give these drinks an exceptional place in teh diet of the Quebecers.

Several strategies are considered complementary and effective. Among them, the most documented is the taxation of sugar-sweetened beverages. There are also other promising measures.