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Acknowledgment
Translation of this Website has been made possible through a financial contribution from Health Canada, through the Canadian Partnership Against Cancer; and from the Heart and Stroke Foundation.
The views expressed herein represent the views of the Quebec Coalition on Weight-Related Problems and the Collaborative Action on Childhood Obesity and do not necessarily represent the views of the project funders.
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Guilty Pleas Registered
Guilty pleas following complaints lodged by the Weight Coalition
Saputo
Date: January 26, 2009
Prohibited advertising directed at children: Distribution of promotional bags containing promotional items (CD, posters, stickers, Igor muffins and discount coupons) to promote Igor muffins in more than 230 Quebec childcare centres in early 2007.
Impact: First guilty plea since adoption in 1978 of the provisions of the Quebec Consumer Protection Act that prohibit advertising directed at children under 13 years of age and confirmation that the scope of the law covers promotional items associated with a brand.
P2P Promotion Publicité
Date: April 29, 2009
Prohibited advertising directed at children: Organization of the Saputo Igor muffin advertising campaign.
Impact: First advertising agency to plead guilty in connection with an advertising campaign of the sort directed at children under 13 years of age. Gained awareness by advertisers of their responsibility regarding children’s health.
Date: February 25, 2009
Prohibited advertising directed at children: Invitation on boxes of Lucky Charms sweetened cereals to visit the product’s website, which contained advertising, games and animated cartoons intended for children.
Impact: First guilty plea recognizing that the prohibition on advertising to children applies to the
Web: dissuasive effect on the industry bringing about changes in practices on certain websites, based on a review carried out by the Coalition before and after the case.
Date: May 8, 2009
Prohibited advertising directed at children: Advertising messages accompanying toy figurines given to children with the purchase of a meal.
Impact: First restaurant chain to recognize that it was advertising by associating its image with toy figurines given to children with the purchase of a meal.
Date: July 20, 2009
Prohibited advertising directed at children: Passages of self-advertising during the program Ciné-Cadeau and advertising for the product “Poulet McCroquettes MD” (Chicken McNuggets TM).
Impact: McDonald’s reputation and the fact that it pleaded guilty made it possible to give the case a high visibility despite the start of the summer break. This specific case allowed drawing attention to the importance of the provisions of the Quebec Consumer Protection Act that prohibit advertising to children.
Have you seen advertising that appears to be directed at children under 13 years of age? Contact us or lodge a complaint at the Office de la protection du consommateur website.
Press Room
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April 28, 2011
International Consensus: Take Action to Prevent Childhood Obesity
Twenty health policy experts from across Canada, the US and the UK gathered together to build consensus on how governments should act to protect and promote the health of Canadian children, with a focus on preventing obesity.
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February 3, 2011
Ensuring stronger regulation of marketing for soft and energy drinks
The following is the brief and summary of recommendations presented by the Weight Coalition during its appearance before the Standing Committee on Health of the House of Commons on issues surrounding soft and energy drinks.
